Mohawk Flooring Joins HomeSphere

Mohawk Flooring joins forces with Lakewood-based HomeSphere. announced Mohawk Industries will join BRI, its growing digital lead-generation and customer loyalty platform, opening up new revenue opportunities for the brand.

Mohawk, the largest flooring company in the world, will connect HomeSphere’s growing builder network to the wide range of quality flooring products it has provided for more than 130 years to residences throughout North America. With complete programs for carpet, hardwood, laminate, vinyl, ceramic tile and natural stone, many leading builders and property management firms rely on Mohawk for all types of flooring.
“With our extensive portfolio of high-quality brands and large spectrum of options, Mohawk keeps homeowners and residents satisfied – which keeps our partners satisfied,” said Mohawk’s VP of Builder & Multi Family Sales David Holt. “HomeSphere connects our team to a much broader base of homebuilders that can benefit from our dedicated customer service and extensive distribution network – protecting product availability, reducing program complexity and cost, and ensuring on-time delivery.”

Mohawk joins more than 80 preferred building product manufacturer brands in 23 product categories using HomeSphere BRI and its industry-first digital marketing services to connect with local and regional builders who constructed 14 percent of the new single-family homes built in the United States in 2013.

By connecting the homebuilding universe more directly through technology, HomeSphere BRI creates value throughout the residential construction industry, delivering measurable results to top building product manufacturers, home builders and service providers.

“Mohawk consistently has been lauded for its sustainability practices and commitment to environmental responsibility,” said HomeSphere Vice President of Sales Chris Toth. “It is constantly making cost-saving and quality-control advancements, and HomeSphere’s platform can’t help but benefit a company with Mohawk’s substantial depth and resources, as well as service and support customers might expect only from a company a fraction of its size.”

###

About HomeSphere

HomeSphere develops and manages the homebuilding industry’s first and only B2B digital lead generation service, connecting more than 80 preferred building product manufacturer brands across 23 product categories with more than 16,000 local and regional homebuilders. Leveraging exclusive, actionable market intelligence and access to sought-after relationships, HomeSphere’s solutions deliver measurable, ultra-targeted business opportunities with more profit potential. Visit www.homesphere.com or call 1-800-274-2632.

About Mohawk Industries

Mohawk Industries is a leading global flooring manufacturer that creates products to enhance residential and commercial spaces around the world. Mohawk’s vertically integrated manufacturing and distribution processes provide competitive advantages in the production of carpet, rugs, ceramic tile, laminate, hardwood, stone and vinyl flooring. Our industry-leading innovation has yielded products and technologies that differentiate our brands in the marketplace and satisfy all remodeling and new construction requirements. Our brands are among the most recognized in the industry and include American Olean, Bigelow, Daltile, Durkan, Karastan, Lees, Marazzi, Mohawk, Pergo, Unilin and Quick-Step. During the past decade, Mohawk has transformed its business from an American carpet manufacturer into the world’s largest flooring company, with operations in Australia, Brazil, Canada, China, Europe, India, Malaysia, Mexico, Russia and the United States. For more information, visit www.mohawkflooring.com