Helping Manufacturers Unlock a 360-degree View of Local Builders
How well do you know your local builders? The answer: probably not as well as you’d like to.
Sure, you might know some of your larger customers. And no doubt you’ve refined your marketing personas to the point that your imaginary customers almost feel real. But if you wanted to pick up the phone to call a local builder to let them know about a new product, reality quickly sets in.
Most building product manufacturers lose visibility about their products at the level of the distributor, especially with two- or three-step distribution.
It gets even harder to connect with local builders who aren’t using your products. Converting them can feel like an exercise in futility, as if you’re almost better off dialing random numbers in a phone book.
With the builder channel as broken as it is, it’s no wonder why so many manufacturers focus their sales efforts on those large, national builders.
But you ignore local builders at your own peril.
As flashy as those big-name national builders are, they’re not the largest potential market. Local builders are. In fact, HomeSphere builders alone constructed 17 percent of all U.S. homes in 2017—more than the top 12 national builders combined.
So how do you reach those local builders in a way that meaningfully impacts your bottom line?
Fortunately, HomeSphere has solved the builder channel problem with HomeSphere-IQ™, a new builder discovery and market penetration platform that gives manufacturers a 360-degree view of the local builder market.
HomeSphere-IQ
With nearly 2,200 local builders actively submitting closings each year, HomeSphere has unprecedented nationwide visibility into which builders are installing what products.
HomeSphere-IQ not only helps manufacturers know where their products are being installed with detailed, sortable and easy-to-use online reports, but it also automatically identifies builders within the HomeSphere program who are likely to convert to their products, giving manufacturers the tools to take action to win new business.
By integrating My HomeSphere™, our builder-facing rebate management platform, with HomeSphere-IQ, the most powerful manufacturing lead-gen tool on the market, we’ve created a unique ecosystem that allows manufacturers to not only find new builders, but to communicate with them directly.
Best of all, since HomeSphere at its core is a loyalty program, once a builder converts to your product, they remain a loyal customer.
Combining technology with a human touch
HomeSphere-IQ becomes even more powerful when combined with the in-market expertise of our Regional Market Specialists. Local builders are often hard to reach with traditional sales methods. What if you had a partner that could personally connect you with builders to introduce your sales reps?
Our in-market experts have forged relationships with local builders across the United States. Whether it’s providing an introduction, identifying conversion opportunities, or promoting your products with our builders in person, HomeSphere Regional Market Specialists offer the human touch that will help grow your business.
Builder analytics
Finally, HomeSphere-IQ serves as your analytics hub, allowing you to transform insight into action.
By providing snapshots of all key performance indicators regarding local builders and your engagement with them, HomeSphere-IQ helps your sales team measure their wins and continue to improve their performance.
A true 360-degree view of the builder
By combining advanced lead gen technology, in-market expertise, and robust analytics, HomeSphere IQ is transforming the way that building product manufacturers connect with local builders.
Ready to reinvent the way you manage the builder channel?
