TimberTech’s Ad Defies Clichés at Super Bowl LIII
Published: February 5, 2019
Just before the Super Bowl Halftime Show, TimberTech left it all on the field and scored a touchdown of their own in the TV spot titled “The Box.”
It ain’t easy to pack an emotional punch when it comes to selling decking, but TimberTech gave it 110 percent and came up big and kicked one through the uprights.
The ad challenges you to think outside the box, literally, with the opening shot featuring a baby in a box in contrast to the closing shot of the box you leave this world in. As part of their “Go Against the Grain” campaign, TimberTech clearly came through in the biggest game of the year.
The ad marched to victory in several major markets including Chicago, Atlanta, Seattle, Minneapolis, St. Louis and Charlotte.
HomeSphere is proud to play alongside the TimberTech team, and we look forward to the future, taking it one game at a time.
Missed the ad? You can check catch the video replay here:
And if you thought we couldn’t pack one more sports cliché into this post, well hold on to your hats, because it ain’t over ‘til it’s over.
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