The HomeSphere Primer: What We Do and Why We Do It

Do you know how to describe your job? At HomeSphere we’ve evolved over the years, and so have our services and how we’ve positioned ourselves to customers. But even over 20 years, our goal of being a true partner to both home builders and manufacturers has always remained. 

And we’re going to flout the rules of modern marketing (i.e. don’t talk about yourself too much) to explain what we mean. Because, we get it, a “true partner” sounds like a marketing line, and at a basic level, it is. But it’s also central to how we operate and differentiate our business from others.

So, allow us to talk about ourselves for a few paragraphs, and then we’ll promptly get back to featuring our brand partners, discussing industry trends and sharing accessible business tips.

Isn’t HomeSphere a rebate program?

You’re right, we facilitate rebates. At least that’s part of what we do. But we’ve been in this business for 20 years, and if that’s all we offered, we’d be in trouble.

For builders

We take care of the rebate process by negotiating with national manufacturers on your behalf and by creating technology that makes our program accessible from anywhere. That way, you can focus on building. We also learn who you are and what you need as a business owner, and then we help you achieve those goals. No, not every goal — we’re not superheroes — but we can help you compete in the industry and give you a voice with national brands.

Our President and CEO Greg Schwarzer puts it best: “Until HomeSphere arrived on the scene, rebates only flowed to top national builders. Through our program, we allow our builder segment to become much more competitive and enjoy cost saving benefits like a large national builder would.”  

For building product manufacturers

We help you increase your share within the residential new construction market. “We are a direct conduit to 2,600 builders who collectively complete over one quarter of all residential new construction in the U.S. yearly,” Schwarzer said. “With feet on the street across the country, and a powerful platform, simply put, there is no better way for a manufacturer to gain access to this highly valuable builder segment.”

So we help you do just that. But we’re not just talking new customers. We’ll also help you keep the customers you have by helping you reward their product purchasing loyalty — not only through rebates but by giving you the tools to really get to know your customers. This includes how they build, what their needs are and how you can step in and address those needs. 

Defining true partnerships

If you aced your lit classes in high school, you might pick up the theme that we’re all about relationships here (otherwise, we apologize for referencing high school). Fostering great relationships between builders and manufacturers is our foundation.

And great relationships are healthy relationships that turn into lasting connections. That’s where we come in as a true partner.

This means we don’t play favorites. Our customers are both our builder partners and our brand partners. It doesn’t benefit us to play one against the other, and it won’t benefit anyone else in the long run, either.

As a true partner to builders, our in-market specialists (aka “feet on the street”) work with you to find brands that make sense for you. That means we offer you choice within our 1,500+ strong brand catalog without insisting you pick from a small list of manufacturers to qualify for rebates. 

As a true partner to manufacturers, we help you identify who your customers are and where they’re building. We also connect you to builders (and by extension, homeowners) who are the most likely to continue, or start, using your brand. One-off customers are a nice boost, but that’s not where long-term profits are.