The Changing Nature of Sales: Tools for Success

January 10, 2014

By Glenn Renner HomeSphere President & COO   Last month we started to discuss the changing nature of lead generation in the home building industry and redefined the sales funnel. Revising sales language, establishing roles and learning new techniques all sound difficult… and expensive. However, changing a company’s approach to lead generation can have a…

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How Digital Tools Open Up Opportunities to Sell Green

December 10, 2013

By Glenn Renner HomeSphere President & COO   The housing recovery is in full swing, with new home sales running 23 percent over 2012, and single-family permits expected to continue to grow to 805,000 in 2014. (John Burns Real Estate Consulting, A Mid-Year Checkpoint on the Housing Industry, August 2013). This boom represents an obvious…

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Webinar: Understanding Homebuyer Motivation

December 6, 2013

Mollie Carmichael, Principal at John Burns Real Estate Consulting offers fresh new insights about what today’s new home shoppers are looking for as of October 2013. Webinar sponsor Icynene discusses their state-of-the-art spray foam insulation products. Watch the webinar below to find out more:

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A New Generation of Lead Creation: Defining the Sales Funnel

January 10, 2013

By Glenn Renner HomeSphere President & COO Originally Published in Residential Building Products & Technology   At HomeSphere, we have a unique perspective on the residential construction industry. We work with the nation’s largest collection of home builders, contractors, distributors and building product manufacturers (BPMs); but we don’t sell homes, home improvement services or building…

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