Manufacturer News
Webinar: Current Outlook for the U.S. Housing Market
Morgan Stanley shares the state of the housing market and data on builders, rates, first time homebuyers and the latest results from the Morgan Stanley / HomeSphere monthly builder survey.
Read MoreHow the Internet of Things Will Change Homes and Homebuilding
How the Internet of Things will Change Homes and Homebuilding from HomeSphere, Inc.
Read MoreGAF Joins HomeSphere
GAF joins HomeSphere’s community — the homebuilding industry’s first and only B2B digital lead generation and customer retention platform -– has grown stronger today with the addition of GAF the largest roofing manufacturer in North America. GAF will utilize Lakewood, Colorado-based HomeSphere’s advanced digital platform to help identify qualified opportunities and expand its reach to…
Read MoreWebinar: 2015 Outlook for the U.S. Housing Market
Morgan Stanley and HomeSphere have been collaborating on home builder research and survey efforts for the past year. Morgan Stanley shares their outlook on the US housing market in 2015.
Read MoreEffectively Utilizing Digital Tools for Brand Awareness
By Glenn Renner HomeSphere President & COO Digital media can feel overwhelming but, really, it’s a conversation where information is conveyed in a different way. In this article I’ll discuss the effective use of some popular tools for maximizing brand awareness.
Read MoreMaintaining Your Brand Through All Touch Points
By Glenn Renner HomeSphere President & COO Over the past few months we’ve discussed ways of engaging consumers using various types of content. Content is king, but a king is only as good as his kingdom. That kingdom, in marketing parlance, is your brand. Over the next few articles, we’ll take a step back…
Read MoreWebinar: State of the Housing Industry
Morgan Stanley and HomeSphere have been collaborating on homebuilder research and survey efforts since the start of 2014. James Egan is a Vice President on the Securitized Products Strategy team at Morgan Stanley, based in New York. He focuses on US housing as well as Non-Agency RMBS (residential mortgage backed securities). Access the presentation slide…
Read MoreThe Digital Approach to Interacting with Your Customers
By Glenn Renner HomeSphere President & COO Last month we discussed building credibility through thought leadership in various formats. According to CMI, “Content marketing is… creating and distributing valuable, relevant and consistent content to attract and acquire a clearly defined audience–with the objective of driving profitable customer action.” So, now that you have generated…
Read MoreMohawk Flooring Joins HomeSphere
Mohawk Flooring joins forces with Lakewood-based HomeSphere. announced Mohawk Industries will join BRI, its growing digital lead-generation and customer loyalty platform, opening up new revenue opportunities for the brand. Mohawk, the largest flooring company in the world, will connect HomeSphere’s growing builder network to the wide range of quality flooring products it has provided for…
Read MoreThe Changing Nature of Sales: Tools for Success
By Glenn Renner HomeSphere President & COO Last month we started to discuss the changing nature of lead generation in the home building industry and redefined the sales funnel. Revising sales language, establishing roles and learning new techniques all sound difficult… and expensive. However, changing a company’s approach to lead generation can have a…
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