Tracking Trends

Survey: Builder Traffic Back to Pre-COVID Highs, Demand Still Stable October 20, 2020 Our latest State of the Industry Report, compiled by the research firm BTIG, indicates that sales centers are returning to near-normal operations for most of our builder respondents.   With 90 respondents in total for this report, 67 percent noted year-over-year increases in customer traffic in September compared to 58 percent for August. In fact,…

Lumber Adding to Increased Costs as New Home Demand Remains Stable September 17, 2020 Our latest State of the Industry Report, compiled by BTIG, continues to show that rising lumber prices are driving up costs for home builders, leading to more builders raising prices to offset the costs. So far, the move has not resulted in a negative impact on sales as demand…

Demand for New Homes Robust as Builders Raise Prices August 24, 2020 Our latest State of the Industry Report, compiled by BTIG, saw a survey-record high in the number of builders reporting year-over-year sales growth, while more builders indicated increased pricing power and rising material costs due to lumber.   The survey included 99 responses from small to midsized home builders — 73 percent of whom reported year-over-year sales…